Hundreds of cinemas reopened in scores of Chinese cities Monday after a six-month nationwide shutdown due to the coronavirus, highlighting its success in taming an epidemic still raging in parts of the world.
But it will be an altered experience for moviegoers: online-only ticket sales, shuttered snack bars, and social-distancing during screenings as worries over COVID-19 persist.
Cinemas can sell no more than 30 percent of available tickets per show, and seat-selection charts on leading ticketing apps indicated that in many theatres people will need to sit two seats apart.
“We are really looking forward to it, because our front desk often receives calls from viewers asking when our theatre will re-open,” said Bao Yaopei, manager of a Shanghai outlet of the SFC chain, one of China’s largest movie-theatre franchises.
Bao spoke before the cinema’s first screening on Monday, as staff painstakingly wiped down seats and 3D glasses with disinfectant-soaked cloths.
“Audiences are really looking forward to this too — to be able to enter cinemas, sit together with others and feel the happiness that movies bring.”
But coronavirus anxiety remains in the air, with cinemas in Beijing still closed for now.
The capital did, however, lower its virus alert level beginning Monday after going more than two weeks without a new local infection, declaring that it had contained a cluster that emerged in June.
That outbreak infected more than 330 people in the city and triggered a resumption of some restrictions seen earlier in the health crisis.
Beijing’s lowered alert will allow venues such as parks, museums, fitness centres and libraries to increase daily visitor traffic to 50 percent of normal capacity, and conferences of up to 500 participants can go ahead with proper safeguards in place.
Chinese film authorities had announced in March that they would reopen cinemas, which were shut in late January, but swiftly reversed course after fresh clusters of cases were discovered across the country.
Among the last businesses to reopen, cinemas have suffered a massive earnings hit.
China’s largest cinema chain, Wanda Film, said it expects to report a loss of at least 1.5 billion yuan ($214 million) for the first half of the year.
Industry recovery will be slow due to lingering COVID-19 concerns and restrictions placed on movie houses, said Chinese producer and screenwriter Fang Li, who has three productions stuck in the pipeline due to the virus.
“Even if commercial films are released after cinemas reopen, they will suffer more than 50 percent losses compared to before the epidemic,” Fang said, predicting it could take a decade for the industry to fully recover.
Illustrating the risks, a new outbreak emerged late last week in China’s far-western Xinjiang region.
The regional capital of Urumqi has since implemented mass health screenings and shut down most air traffic into the city and local public transport.